Friday, December 26, 2008

The Strangest Direct Mail Piece Ever

How do they do it? By "they" I mean direct marketers, and by "it" I mean choose their victi- I mean, recipients? Check this out:

What list could AT&T's marketroids possibly have gotten my name off of that would make them think I am
  1. Japanese
  2. interested in online access, but so cheap that $14.99/month for a 768kb DSL line sounds like a good deal? or perhaps so ignorant that 768kb sounds like "High Speed Internet"?
Truly amazing. I'd love to know someone who could tell me what kind of response that campaign generated. Though to be fair, the ads on Gmail are frequently as mis-targeted.

Since I read a lot of technical mailing lists via Gmail, I get to see things like Java programming discussions containing references to the "String" class accompanied by ads for, say, "where to buy Kabbalah strings".

Semantic web, next stop, you betcha!


Anonymous Anonymous said...

It's Chinese, not Japanese. They probably got that idea from the characters on your main website.

By the way, the word below each of the three Chinese characters on your site don't match. 永 means eternity, 道 is something like the truth, and 美 is actually beauty.

9:34 AM  
Blogger Hassan said...

I have a hard time imagining anyone building a mailing list for direct/snail mail by visiting web sites and then sleuthing down the physical address of the owner! But maybe with enough low-paid workers...

As far as the characters/words on my site: you're right, they don't "match" -- they're not intended to :-)

Each pairing illustrates a point that I use to describe my development philosophy (or at least part of it).

Thanks for the comments!

9:59 AM  

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